PARTNERSHIP FEATURES OFFICIAL DOMESTIC, CRAFT AND IMPORT BEER, HARD SELTZER, FLAVORED MALT BEVERAGE, READY-TO-DRINK AND PREFERRED VODKA WITH NAMING RIGHTS TO BRANDED BARS AND CONCESSION AREAS
(MESA, AZ – March 24, 2022) – Legacy Sports USA and OVG360, managers and operators of Bell Bank Park, the multi-purpose sports and entertainment complex in southeast Mesa, today revealed Crescent Crown Distributing as a Founding Partner for Bell Bank Park.
The partnership calls for the branding of select concession stands, a branded bar, and the naming of Miller Lite Way, a 34,000-square-foot entertainment district with a 402-foot zip line stretching the length of the space, grab and go concession concepts, and regularly programmed live entertainment for guests to enjoy year-round.
Highlights of the multi-year agreement include Miller Lite as the Official Domestic Beer of Bell Bank Park, Huss Brewing as the Official Craft Beer, Modelo, and Corona as the Official Import Beer, White Claw as the Official Hard Seltzer, Mike’s Hard as the Official Flavored Malt Beverage, SanTan Spirits as the Official Ready-To-Drink beverage and Western Son Vodka as the Preferred Vodka.
The deal was brokered by Legacy Sports USA and OVG Global Partnerships, the sales and marketing arm of Oak View Group responsible for selling across all OVG Arena Development projects.
“Crescent Crown has strong local roots in the Valley, we are excited to welcome them as a founding partner of Bell Bank Park,” said Chad Miller, CEO of Legacy Sports USA, owners of Bell Bank Park. “We know they will feature innovative and strategic activation plans for its products and can’t wait for our guests to see all of the beverage options that will be available to them when they visit Bell Bank Park.”
“Crescent Crown is extremely excited to be founding marketing partners in the Bell Bank Park sports and entertainment complex,” said Ian Yonushonis, Executive Vice President, General Manager, Crescent Crown Distributing. “We came together with several of our supplier partners who saw the same strategic vision to build our brands with solid marketing plans, and getting our beers, spirits, and other non-alcohol products in the hands of literally millions of people who will come through the gates of Miller Lite Way over the years.
“We also consider selling beer in the Arizona market as our privilege not our right, and so with that in mind we like to choose partners who give back to the communities they serve,” Yonushonis added. “That is exactly what Legacy USA will be doing with their Legacy Cares entity, which is dedicated to creating life-changing opportunities for all individuals through access to family entertainment and sports. This is a great partnership and we look forward to working with Bell Bank Park, Legacy Cares, and the Oak View Group.”
Bell Bank Park, the largest multi-purpose sports and entertainment complex in North America, hosts youth, adult, and amateur sports teams, individual and team training, and family fun via events, concerts, youth/adult sports tournaments, and fitness opportunities.
Bell Bank Park features a multi-purpose arena and outdoor 2.7-acre great lawn for concerts and events, plus indoor and outdoor facilities for a broad range of sports and activities, including soccer, baseball, softball, football, lacrosse, futsal, basketball, volleyball, pickleball, gymnastics, cheer, dance, obstacle course racing, multiuse arcade and e-sports, family fitness, youth camps and recreational sports, and performance training.
To learn more about Bell Bank Park, visit BellBankPark.com. Follow Bell Bank Park on social media at @BellBankPark.
About Crescent Crown
Crescent Crown sells and delivers more than 30 million cases annually throughout its distribution territories in Arizona and Louisiana. Crescent Crown Distributing is one of the largest distributors in the United States.
From the largest international beer brands to the smallest local brews, every case of beer in our inventory is regularly checked and rotated to make sure customers receive the best and freshest products available. Every bottle is maintained appropriately to beat the desert heat in our temperature-controlled warehouses and trucks. Each product is handled with care from pickup to delivery to ensure retailers receive undamaged cases and kegs.
OVG360, a division of Oak View Group, is a full-service venue management and hospitality, company that helps client-partners reimagine the sports, live entertainment, and convention industries for the betterment of the venue, employees, artists, athletes, and surrounding communities. With a portfolio of more than 200 client-partners spanning arenas, stadiums, convention centers, performing arts centers, cultural institutions, and state fairs around the globe, OVG360 provides a set of services, resources and expertise designed to elevate every aspect of business that matters to venue operators. Service-oriented and driven by social responsibility, OVG360 helps facilities drive value through excellence and innovation in food services, global partnerships, booking and content development, sustainable operations, public health and public safety and more. More information visit OakViewGroup.com, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn.
About Bell Bank Park
Bell Bank Park is a 320 acre World Class family sports and entertainment park. The one-of-a-kind park features a 3,000 seat outdoor stadium, eSports arena, indoor arena, (35) soccer/lacrosse/football fields, (57) indoor volleyball courts, (8) baseball and softball fields, (20) basketball courts, (41) pickleball courts, (12) beach volleyball courts, Obstacle Course Racing Park, (22) futsal courts, Gymnastics Center, Dance Studio, Cheer Center, Sports Performance Center, Family Fitness Center, Wellness Center, Kids Play Center, 2.7 acre Great Lawn for concerts and events, 17,000sqft Sports Restaurant and Bar and so much more With numerous playing fields, Bell Bank Park serves as a major hub for professional, club and recreation competition at various levels of expertise and proficiency. The park is geared toward both high energy entertainment and sports. The Park expands beyond sports. Our team creates festivals, signature experiences and live concerts that feature national touring acts. The Park will create a thriving entertainment destination in Mesa and the Greater Phoenix region.
About Legacy Sports USA
Legacy Sports USA is the organization behind Bell Bank Park, initially the vision of Randy J. Miller, Chairman of Legacy Sports USA, Chad J. Miller, CEO of Legacy Sports USA, and Olympic gold medalist Dan O’Brien, Director of Performance Training at Bell Bank Park. Legacy Sports USA is dedicated to hosting premiere tournament events for youth sports and offering opportunities for athletes of all ages and at all levels to develop skills and enjoy training and competition.
Bell Bank Park also includes outdoor and indoor team athletic facilities geared to high-energy entertainment, sports venues, and a multi-purpose arena and outdoor amphitheater for live events, family shows, exhibitions, and conventions.
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CONTACT: Ike Richman / Oak View Group Facilities