Effective Date: May 25, 2021

This site, like many others, uses small files called cookies to help us customize your experience. Our sites use cookies to distinguish you from other users of our site. Due to recent changes in law, all websites who operate across certain parts of the European Union are required to obtain explicit consent when using or storing cookies (or similar technologies) on your computers or mobile device. This cookie policy provides you with clear and comprehensive information about the cookies we use and the purposes for using those cookies. Any reference to “sites” of Active includes our websites, devices, emails, mobile apps or other software. 

What are cookies?
Cookies are small text files that are stored by the browser (for example, Internet Explorer or Safari) on your computer or mobile phone. They allow websites to store things like user preference. You can think of cookies as providing a ‘memory’ for the website, so that it can recognize you when you come back and respond appropriately. Cookies allow a web server to transfer data to a computer for recordkeeping and other purposes.

What cookies do we use and why?
The cookies used on our site are categorised as follows:

∙ Strictly necessary
∙ Performance
∙ Functionality
∙ Targeting

Strictly Necessary
“Strictly Necessary” cookies let you move around the site and use essential features like secure areas and shopping baskets. Without these cookies, services you have asked for cannot be provided. Please note that these cookies do not gather any information about you that could be used for marketing or remembering where you’ve been on the internet.

We use these Strictly Necessary cookies to:

∙ Remember information you have entered on order forms when you navigate to different pages during a web browser session;
∙ Remember the goods and services you ordered when you get to the checkout page;
∙ Identify you as being logged in to our site;
∙ Make sure you connect to the right service on our website when we make any changes to the way the site works;
∙ To route users to specific applications of a service or specific servers.

Accepting these cookies is a condition of using the website, so if you prevent these cookies, you may not be able to use the site or its functionality, nor can we be certain that our site security controls will function properly or fully during your visit.

“Performance” cookies collect information about how you use our site (e.g., which pages you visit, and if you experience any errors). These cookies do not collect any information that could identify you and are used only to help us improve how our site works, understand what interests our users, and measure the effectiveness of our advertising.

We use Performance cookies for:

∙ Web Analytics: To provide statistics on how our sites are used;
∙ Ad Response Rates: To see how effective our advertisements are, including those pointing to our sites;
∙ Affiliate Tracking: To provide feedback to partners that one of our visitors also visited their website. This can include details of any products purchased;
∙ Error Management: To help us improve the site by measuring any errors that occur;
∙ Testing Designs: To test different designs of our sites;
∙ Content Management: To help optimize the delivery of certain media, such as video.

Some of our Performance cookies are managed for us by third parties. Where this is the case, we don’t permit the third party to use the cookies for any purpose other than those listed above.

By using our site, you accept the use of “Performance” cookies. Accepting these cookies is a condition of using the site, so if you prevent them we cannot guarantee how the site will perform for you.

“Functionality” cookies are used to provide services or to remember settings to improve your visit.

We use Functionality cookies to:

∙ Remember settings you’ve applied, such as layout, text size, preferences, and colors;
∙ Remember if we’ve already asked you if you want to fill in a survey;
∙ Show you when you’re logged in to the site;
∙ Remember volume settings when playing video.
∙ Some of these cookies are managed for us by third parties. Where this is the case, we don’t permit the third party to use the cookies for any purpose other than those listed above.

“Targeting” cookies are linked to services provided by third parties. These cookies are placed through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on third party websites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

We use Targeting cookies to:

∙ Link to social networks, like Facebook, that may subsequently use information about your visit to target advertising to you on third party websites;
∙ Provide advertisers, whether directly or through a third party such as a media agency, ad network, or exchange with information on your visit so that they can present you with advertisements in which you may be interested.
∙ Provide information to third party data aggregators for the purposes of matching, audience research and the creation of audience segments.

You can control whether or not these cookies are used, but blocking them may prevent us from offering you some services or targeted advertising.

How a user can opt out of having cookies placed on their device(s)?
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our site. Blocking or deleting cookies will not prevent device identification and related data collection from occurring.

Blocking the browser’s cookies will prevent cookies from measuring the relevance and effectiveness of our site/emails and advertising as well as the tailored advertising brought to you by our partners. You also may not be able to use all the interactive features of our site/emails if cookies are disabled.

Can I withdraw my consent?
Once you have given us your consent to the use of cookies, we shall store a cookie on your computer or device to remember this for next time. This will expire periodically. If you wish to withdraw your consent at any time, you will need to delete, then block, your cookies using your internet browser settings.

For further information about deleting or blocking cookies, please visit: or

To obtain information about opting-out of targeted advertising, you may contact one of the following industry groups:

∙ Digital Advertising Alliance (“DAA”):
∙ Network Advertising Institute (“NAI”):
∙ European Interactive Digital Advertising Alliance (“EDAA”): and

Please note that when using the ad industry opt-out tools above, such opting-out only applies to members of that specific industry group and only those members will no longer deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our sites or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to block cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your opt-out may no longer be effective.

More information about cookies.

Useful information about cookies can be found at:

Guides to behavioral advertising and online privacy have been produced by the internet advertising industry and can be found at:

Information on the ICC (UK) UK cookie guide can be found at: